Things you may want to share:
Your travels & adventures
You at work
Shout outs to people you meet
Family & pets
Words of gratitude
I'm guessing if you think about it, you probably have a few of these sitting in your phone camera roll now. Go ahead and look. There are many apps to create graphics; Canva, Pic Collage, and WordSwag are some of my personal favorites.
This is where social media comes to the party. Choose your social media platforms based on where your potential clients frequent; select one or multiple channels. Consider tools like Hootsuite or Meet Edgar to schedule posts across the channels you've chosen.
When branding, especially for writers and speakers, it is said to USE YOUR NAME. Buy a domain name, register a LLC, and start your social media using your name and email address (you guessed it, email@example.com). This drives total continuity across the web, which in turn will help your overall SEO - Search Engine Optimization.
How do I know this? Because I didn't do these things and have continued to work harder at my own SEO as the Advocate of Adventure.
Once you've established your social media of choice, create a hashtag for your work and choose a handful of hashtags which also relate to your work to use with posts. Some expamples:
#UnicornTribe (I use this one alot.)
Remember, hashtags group content across the web and allow viewers to see fresh content on a particular subject instantly.
Social media gives 'snippets' of what you are doing and who you are. These posts should almost always have a call to action and link driving viewers back to content on your website.
Keep the tone human, use compelling images, and keep you message short - now go get started.
Charmaine N. Houck
Advocate of Adventure